Context
A consumer bank wanted to grow product holdings without increasing contact fatigue.
Challenge
Broad campaigns wasted spend and annoyed customers with irrelevant offers.
What we deployed
Campaign-level propensity models targeting the customers most likely to respond.
Typical architecture
- STEP 01
Customer and product data assembled per campaign
- STEP 02
targetX trains propensity models in under a week
- STEP 03
Ranked audiences pushed to the campaign platform
- STEP 04
Response tracked against a control group
Illustrative of how this solution is typically structured and governed; deployment specifics are available under NDA.
Results
- <1 wk model cyclePartner-reported
- 3× marketing ROIPartner-reported
- −60% campaign spamPartner-reported
NoteResults from deployments by GoGenesis and its platform partners. Outcomes vary by portfolio and operating environment; your results are set in the pilot.
Governance approach
- Control groups measure true incremental lift
- Contact rules and consent honoured
Illustrative of how this solution is typically structured and governed; deployment specifics are available under NDA.